An assistive and intelligent Medicare Shopping Platform
How did we help
- Product Vision & Strategy
- User Experience
- System Design & Architecture
An easy, guided and personalized journey to make the right medicare choice
Assistance & Automation at every step of the way
Creation of unique health profile for each beneficiary to determine the holistic coverage needs
Tailored plan recommendations with detailed reasons & comprehensive comparison capabilities
The Context.
Due to a wide range of Medicare plans available in the healthcare market, the beneficiaries are spending long hours searching for the perfect coverage for their unique health needs.
What adds to their struggle is the unfamiliar Medicare jargons used in the plans’ marketing collaterals, big knowledge gaps around the coverage and benefits offered by each plan, no guidance on which plan is most suitable for their unique needs, misleading advertising, biased brokers and a highly complex user experience offered by the existing shopping platforms.
Connecture – an industry leader for Medicare shopping, quoting, enrollment and retention for more than 20 years – wanted to solve the big problem of choice by coming up with a way that empowered beneficiaries to select the best Medicare plan for them.
The Business Ask.
Connecture envisioned to build a carrier-neutral Medicare shopping platform that harnesses the power of AI/ML and integrates with authorized CMS platforms to offer tailored plan recommendations. It wanted the platform to offer an intuitive & simplified user interface as well as an integrated user experience across an agent and a beneficiary. With a strong emphasis on safeguarding user data and preferences, Connecture was committed to ensuring the platform adhered to all Medicare compliance requirements.
Solution Strategy
Conceptualized and designed to make an informed care choice & eliminate the hassle of selecting the right Medicare plan, The blueprint of Connecture’s future looking vision is set on two key pillars :
1. A Simple, Easy and Personalized User Journey - Right from the creation of a health profile to getting enrolled into a plan
- Speed & ease of sharing health information : The beneficiary is able to provide their complete health details by either opting for a quick & automated retrieval or simply answering a few questions
- Relevant & In context plan recommendations : Based on the health profile, the beneficiary is offered suitable options that may include a single plan or a bundle of plans coming together to offer holistic coverage
- Ability to make an informed plan choice : The recommended plan options are supported by detailed recommendation reasons and an easy to use comparison tool – enabling the beneficiary to make the right choice
- Simple & short enrollment experience – Once the beneficiary has made a choice, they are able to seamlessly conclude their shopping journey by filling a single form – even to get enrolled into a bundle of plans
2. Intelligent Assistance & Automation at every step of the user journey - Powered by VIZcare Copilot, a Healthcare AI Assistant that stands at the core of the platform and integrates with multiple data sources to accelerate, simplify and enrich the user journey
- Holistic understanding of beneficiary’s health : VIZCare Copilot leverages its extensive integration capabilities to auto-capture the beneficiary’s health details and derive enhancements from industry data of similar health profiles
- Speedy identification of suitable plans : Based on the gathered health details, VIZCare Copilot predicts the ideal coverage for the beneficiary and curates a host of plan options suited to their unique needs
- Comparative evaluation of coverage : In order to help the beneficiary make the right choice, VIZCare Copilot assesses the relative fitment of each recommended plan in terms of their rating, extent of benefits covered, cost liabilities and historical carrier preference
- Unified enrollment for different plans : VIZCare Copilot significantly reduces the platform’s check-out time by combining data fields of the various enrollment forms offered by distinct carriers/products and creating one comprehensive version
The Impact
- Informed, un-biased and data-driven selection of the right Medicare plan
- Simplified, assistive and accelerated shopping journey
- Ease in Medicare financial planning with accurate estimation of the plan’s cost liabilities
- Big savings on time and effort spent on shortlisting and enrolling into a Medicare plan
If you can introduce your business vision to us,
We can realize it with speed & perfection